In March, South Korea experienced a notable fluctuation in apple prices, with the retail cost of apples being 18% higher than the previous year, despite a 3.6% decrease from February. The average price for a bundle of 10 Fuji apples settled at 27,030 won, reflecting both a year-on-year increase from 22,847 won and a decrease from February's 28,060 won. These price changes are largely due to the government's efforts to mitigate the impact of a significant drop in apple production through expanded discount and delivery price support. However, discrepancies in reported prices have arisen, attributed to differences in discount application and statistical collection methods between the Korea Agro-Fisheries and Food Trade Corporation and Statistics Korea.