The article highlights the struggles of livestock producers in South Africa, as they face falling prices for their products despite expectations following droughts. Dr Johan van der Merwe of AMT explains the fluctuation in prices, linking it to factors such as drought, Covid-19, and maize production. Rising input costs and the end of the herd building phase have further impacted prices. Despite these challenges, van der Merwe believes that sustainable farming is possible for red meat producers, particularly for those in areas less prone to theft and with suitable conditions for sheep. He also suggests that mutton may become a niche product, with lower prices needed to increase market share. Overall, he advises producers to prepare for a difficult season but to keep long-term planning in mind for future opportunities.