The article, based on a meeting by Soyuzmoloko's General Director, Artem Belov, provides an overview of the Russian dairy industry's growth and investment trends over the past decade, with a focus on the future. It highlights the dairy sector's leadership in food industry investments, allocating over 250 billion rubles, particularly within the cheese-making industry. This growth has occurred amidst challenges such as stagnant household income and decreasing demand, driven by factors like export growth, COVID-19 impact, and a decline in dairy imports. The article underscores the dynamic market potential, especially in increasing dairy consumption in Russia, which remains below that of many European countries. It identifies cheese as a segment with significant growth potential, attributed to substantial investments and shifting consumer preferences towards cheese and other dairy products.