Article: [Contribution] Expectations for our new grape varieties

Published 2025년 11월 11일

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[Agricultural, Fisheries, and Livestock Newspaper=Agricultural, Fisheries, and Livestock Newspaper] Over the past decade, the leading figure in our country's grape industry has undoubtedly been the 'Shine Muscat.' With its peel-able convenience, high sugar content, and fragrant muscat aroma, 'Shine Muscat' has captivated both domestic and international consumers, establishing the image of 'Korean high-end fruit.' Particularly in the Southeast Asian market, 'Shine Muscat' has firmly established itself to the point where it almost equates to 'grape.' This variety has greatly contributed to the expansion of exports and the improvement of farmers' income, but recently, it has begun to show its limitations. Issues such as a sharp increase in cultivation area leading to price drops, quality imbalances, and flood shipments are emerging, and consumers

Original content

Yoon Su-hyun, Director of the Fruit Research Division at the National Institute of Horticultural and Herbal Science, Rural Development Administration Over the past decade, the star of the grape industry in Korea has undoubtedly been the 'Shine Muscat.' With its peel-able convenience, high sugar content, and fragrant muscat aroma, 'Shine Muscat' has captivated both domestic and international consumers, establishing the image of 'Korean premium fruit.' Especially in the Southeast Asian market, 'Shine Muscat' has become synonymous with 'grape.' This variety has greatly contributed to the expansion of exports and the improvement of farmers' income, but recently, its limitations have become apparent. Rapid expansion of cultivation area has led to price drops, quality imbalances, and flood shipments, and consumers are now finding it uninspiring. The structural risk of relying on a single variety is beginning to burden the entire industry. Now is the time for a new transition, moving ...

Source: Aflnews