Maria Auxiliadora Coêlho de Lima, the General Head of Embrapa Semiarid, focuses on the diversity, territorial identity, and potential of Brazilian fruit growing, which plays a significant role in the country's agricultural industry. Brazil is the third largest fruit producer in the world, with a considerable number of production chains and a significant impact on social indicators, generating a large number of jobs in the countryside. Embrapa has made important contributions to the modernization and strengthening of fruit growing in Brazil, particularly in the Northeast region, through research, development, and innovation efforts, with a focus on overcoming scientific and technological challenges.