A meeting brought together some of the finest Korean cow farmers, recognized as the elite in the industry, to discuss the current state and future direction of the Korean beef industry. The meeting, named 'Woobocheonri 21,' was organized due to concerns about the industry's boom but looming crisis, including declining self-sufficiency, the rise of fake meat, and decreased consumption. Former Deputy Prime Minister Kim Dong-yeon and Chair Professor Min Seung-gyu provided insights during the meeting, emphasizing the importance of innovation, questioning, and social value creation to overcome the challenges and secure the industry's future. The group will meet regularly for a year to discuss strategies and represent a significant effort among top farmers to address the issues and spearhead positive changes in the Korean beef industry.