The Australian egg industry is encouraging consumers to consume real eggs, in addition to chocolate eggs, during the Easter holiday. Melinda Hashimoto, the CEO of Egg Farmers of Australia, highlights the health benefits of real eggs, which contain 13 essential nutrients. She also shares the origin of the tradition, explaining that it started with painted chicken eggs before the concept of the Easter Bunny emerged. The industry is currently facing challenges such as rising costs of farm inputs, inflation, and increased interest rates, with canola oil prices surging by over 100% in the past three years.