AgriFutures Australia has launched a new five-year research, development, and extension plan aimed at bolstering Australia's AUS$$6.6 billion chicken meat industry. This industry is crucial, accounting for over 46% of the country's meat consumption, generating nearly AUS$3 billion in economic revenue, and providing employment for more than 58,000 people. The plan addresses the industry's future challenges, such as shifting consumer preferences towards meat reduction, production transparency, and environmental concerns. It also focuses on five key research areas: environmental and sustainability improvements, chicken health and welfare, food safety, workforce development, and efficient production. The plan was informed by extensive industry consultations and aims to enhance the industry's long-term growth, sustainability, and resilience.