A webinar by Cherry Growers Australia discusses the promising start to the Australian cherry season for the 2024/25 season, with increased production expected due to favorable weather and a significant rebound from previous years' declines. The season is progressing well across major production areas, with exports anticipated to excel, especially with strategic marketing efforts in key markets like China and Vietnam. The 2023/24 season saw a 43% increase in exports, with China and Vietnam remaining the primary export destinations. The 2024/25 season promises a 17% increase in production compared to the five-year average, with robust participation from growers in exports.