Austria: How the meat industry can overcome social, ethical, and economic challenges

Published Jun 22, 2024

Tridge summary

The article highlights the significant consumption of meat in Austria, with an average annual intake of 33.5 kilograms of pork, 13 kilograms of chicken, and 10.3 kilograms of beef and veal. It also brings up the challenges the meat industry faces, including the need for more conscious consumption and sustainable production methods. The article covers the recent AMA Meat Forum, where experts discussed the future of the meat industry, the moral and ethical dilemmas in livestock farming, and the potential of meat alternatives. The event also explored the social, economic, and technological challenges within the industry and the potential shifts in consumer preferences and values regarding meat.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

33.5 kilograms of pork, 13 kilograms of chicken and 10.3 kilograms of beef and veal - that's what Austrians eat per person per year. Sausage is also regularly on the table in Austria. The most popular is ham, followed by extra sausage, frankfurters, knackwurst and liver sausage. Despite the great popularity of meat, the meat industry is also facing challenges: Is it still appropriate to eat meat? How can consumers become more conscious about meat consumption? And how can more sustainable production methods be developed and implemented? Experts wanted to get to the bottom of these questions at this year's AMA Meat Forum. As the industry's communications center, AMA Marketing offers an annual platform for discussions with international experts with the AMA Meat Forum. Around 200 guests attended this year's event on June 5th at the Anker Brotfabrik. The motto of this year's event, "Values in transition. A world of opposites," reflected how changing consumer behavior is affecting the ...

Source: EuroMeat