AVA-Asaja and Asoproa ask for "patience" from the sector and that they do not bring forward the collection of Lamb Hass avocados

In the midst of the Hass avocado campaign, the Valencian Farmers' Association (AVA-Asaja) and the Association of Avocado Producers (Asoproa) urge the sector not to advance the collection of the late Lamb Hass variety until it reaches the optimal ripening point, approximately within a month depending on the production area. Both associations warn that some Lamb Hass farms are already beginning to harvest, despite the percentage of dry matter in many areas still being too low for consumption, which can disappoint consumer expectations and reduce sales for the remainder of the season. The president of Asoproa, Celestino Recatalá, sends a message to producers and commercial operators to "act together with seriousness, professionalism, prudence, and patience in order to offer the consumer a Valencian avocado in optimal conditions." "We know there is strong demand and prices are favorable, but there is no need to rush to collect fruit that is not yet sufficiently ripe. If we want to ...