The Valencian Association of Farmers (AVA-Asaja) is encouraging businesses and consumers to prefer Valencian and Spanish oranges and mandarins over imports, particularly from Egypt, due to concerns about improper labeling and the threat to local production. The association worries that the import of cheaper foreign fruits, under substandard working and environmental conditions, could undermine local agricultural standards and fair competition. They are calling on retailers and consumers to prioritize locally produced citrus fruits, which meet higher quality and safety standards, and on the administration to ensure clear labeling of the country of origin of agricultural products.