Rabobank's senior fruit and vegetable analyst, David Magaña, has provided an updated analysis of the North American avocado market, predicting that Mexico's exports will surpass 1.5 million tons by 2026, Peru's exports will reach 650,000 tons, and Colombia will become the third largest exporter, surpassing Spain and Kenya. Mexico continues to dominate the market, with 81% of the planted area and around 85% of the total production, despite expanding at a slower pace due to resource pressure. The United States, receiving 84% of Mexico's exports, sees a significant increase in avocado consumption and dependence on imports, while American production, mainly in California, has decreased due to challenges like water availability and urban development. Global avocado availability has seen a substantial increase and is expected to surpass 5 kg per capita by the end of the decade.