Avocado sales in the United States increase by US$ 546 million and mango sales by US$ 16 million in 2024

(Agraria.pe) The avocado and mango sectors are experiencing a boom in the US market, highlighted by record retail sales and an expanding consumer base. In 2024, the avocado category saw an increase of US$ 546 million in sales, while mango added US$ 16 million. This growth underscores the financial impact that these fruits have on the retail sector. Avocado consumption reached a new high in US households post-Covid, with a purchase rate of 70%, which is an increase of 1.1 points compared to the previous year. Despite this growth, there remains a significant opportunity to increase demand in regions of the United States where penetration is lower, such as the Midwest and the South. On the other hand, 36% of US households buy mango, and a notable portion of these consumers make only one purchase per year, indicating a potential for market expansion through attracting new customers and encouraging repeat purchases. Economy packaging has become a popular choice among consumers, with ...