Bakeries expand their offer of Rosca de Reyes to offset price rises in Mexico

Published Jan 1, 2023

Tridge summary

The article highlights the revival of the Rosca de Reyes tradition in Mexico, which marks the end of Christmas festivities and is expected to boost bakery sales after two years of sluggish business due to the pandemic. Small bakeries are preparing for increased demand by offering various presentations of the sweet bread, facing competition from large companies and supermarkets. However, rising raw material costs, exacerbated by the Ukraine-Russia conflict, present a challenge. Some bakers have suggested that the doll inside the Rosca de Reyes, a symbol of the Magi, is contributing to the tradition's resurgence, allowing families to gather and celebrate.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The first good moment of 2023 for bakeries comes with the Rosca de Reyes. This tradition marks the end of the festivities that begin with Christmas. And the bakeries are getting ready to boost sales of this product, after two years of sluggish sales due to the reduction in meetings due to the high spread of Covid-19. "Right now we have the advantage that January 6 falls almost on a weekend and it's easier for families to get together to break the bagel," says Juan Padilla, a baker who owns a small store in Mexico City. With families resuming the festivities, small bakeries begin to fill their shelves with various presentations, ranging from traditional recipes to other stuffed ones, with the aim of pleasing as many palates as possible and facing competition from large companies. chains and supermarkets. Luis Miguel Martínez, president of the National Chamber of the Bakery and Similar Industry (Canainpa), comments that one of the challenges that union members face to fill their ...

Source: Expansion