The Colombian Banana Association-Augura will participate in Expo Dubai from October 2021 to February 2022, representing 78% of Colombia's national banana cultivated area. The association aims to promote high-quality bananas and highlight environmental and social responsibilities in the UAE and North Africa, which imported 85% of their consumption in 2020. Notably, Colombian banana exports to these regions totaled US $ 4.6 million in 2020, surpassing 2019's figures.