The Bavarian Farmers' Association (BBV) recently held its annual conference, where country farmer Anneliese Göller emphasized the growing consumer demand for local and transparent food production. The association explored strategies to connect farmers with consumers, including vertical farming and regional supply projects. Göller stressed the importance of marketing the regionality and seasonality of food to consumers and educating them about agriculture. The REWE Group was highlighted for its successful model of sourcing regional products for its stores in Bavaria, offering a example of sustainable collaboration between farmers and retailers.