British Columbia has introduced temporary measures to support local wineries impacted by a severe January freeze, permitting the use of grapes and juice from outside the province for the 2024 vintage year. Effective from April 1, 2025, to March 31, 2026, these measures aim to preserve jobs and maintain the availability of B.C. wines amid climate challenges. Announced in Penticton, the initiative has been positively received by industry leaders and underscores the wine industry's significant economic role in B.C.