The B.C. government is permitting wineries to import grapes and juice for their 2024 vintages due to a devastating winter freeze that wiped out 90% of grape production and damaged 15% of vines. This temporary measure, effective from April 2025 to March 2026, aims to support the wine industry, preserving hundreds of wineries and thousands of jobs. Wines made with imported ingredients will not be labeled as B.C. products. The initiative seeks to protect jobs and sustain the cultural and economic vitality of the industry.