"Beef, cheaper and more trusted: Busan-Gyeongnam Hanwoo Association pushes for distribution improvements"

[Livestock News Reporter Jae-man Kwon] The Busan-Gyeongnam Branch of the National Hanwoo Association reaffirmed its commitment to accelerating the implementation of practical tasks aimed at expanding the consumer base for Hanwoo beef and increasing the reliability of its distribution. To achieve this, the branch plans to make visible its establishment of urban direct sales stores with a permanent discount sales system, and to create a distribution environment where consumers can choose Hanwoo beef with peace of mind through its own Hanwoo sales certification store business. The Busan-Gyeongnam Branch of the National Hanwoo Association (Branch President Han Ki-woong) held the 'First Joint Meeting of District and Municipal Branch Heads for 2026' at the Yeongsil Hanwoo Plaza Education Center on April 23. At the meeting, the establishment of urban direct sales stores and the Hanwoo sales certification store business, among other key implementation tasks for expanding the consumer ...