The Peruvian beer industry is a significant contributor to the country's economy, accounting for 5% of manufacturing GDP and creating over 20,000 direct and indirect jobs. The industry also relies heavily on local agricultural production, making it a crucial source of income for winemakers and a catalyst for agricultural development. Brewers like Backus are working in partnership with the Ministry of Agriculture to enhance productivity and improve the quality of life of farmers. The industry also has potential for growth, with plans to expand consumer base through innovation and offering new experiences. Backus, in particular, is focusing on responsible consumption and tax contribution, reaffirming its commitment to the development of the Peruvian beer industry.