The article highlights the presentation of a stamp dedicated to beekeeping as part of the 'Natural and Landscape Heritage' series, with key figures in Italian agriculture and the Italian Beekeepers Federation in attendance. The government's focus on bees and pollinators, with a €10 million allocation to the beekeeping sector, aims to combat honey from countries with lower quality standards. The European Union's new Common Agricultural Policy (CAP) 2023-2027, with Ecoschema 5, rewards farmers for environmental commitments, including the preservation of bee colonies and the sowing of plant essences to encourage insects. Despite these efforts, bee colonies have seen a significant decline, prompting further measures in 2025 to incentivize farmers to enhance landscape characteristics to benefit pollinators.