Belgian pork sector comes with its own animal welfare label

Published Oct 8, 2021

Tridge summary

The Belgian pig sector is set to launch its own animal welfare label, titled 'Belpork', which will allow supermarkets and butchers to offer locally sourced pork that exceeds statutory animal welfare standards. The label will provide consumer transparency and allow producers to differentiate themselves. Based on the Beter Leven Keurmerk from the Netherlands and the Initiative Tierwohlin from Germany, the label will be supported by the Flemish Ministry of Agriculture and is expected to align with these quality marks. The Belpork label expands on the generic quality system, BePork, which is a market access condition for the pig sector and was launched on January 1, 2021.

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Original content

Posted: 08/10/2021 Save as favorite The Belgian pig sector will soon be introducing its own animal welfare label that gives supermarkets and butchers the opportunity to offer customers local pork that has been guaranteed to be produced according to far-reaching animal welfare standards that exceed the statutory standards. In addition to transparency for consumers, the label also offers producers the opportunity to differentiate themselves. The new label offers each retailer who will use the label the opportunity to put their own emphasis on any extra efforts that they and their customers find important. The Belpork label offers retailers a modular program with a strict set of basic standards, on which butchers, supermarkets and other retailers can set their own requirements. The animal welfare module is in line with systems such as Beter Leven Keurmerk in the Netherlands and the Initiative Tierwohlin Germany. Companies that have been inspected in accordance with the new animal ...

Source: Agri Holland