Initiatives are being taken from Belgium to support the structurally weak chicory market. This can be achieved through a promotional campaign and increased international cooperation. Last week, Flemish chicory growers decided to pool their money together for an application for a European promotional campaign for chicory. The promotional organization VLAM intends to apply to the European Union for the promotion of the vegetable. This is the scheme for Information and Market Promotion Actions. The EU has made €205 million available for this. The scheme is already open and will close at the end of this month. Generic chicory campaign also in third countries If Europe approves the campaign, it will finance 70% of the budget. The remainder must come from the growers, and they agreed last week in a meeting to release that money, the Boerenbond stated. According to Boerenbond advisor Stefaan Kint, it is a generic chicory promotion. A brand cannot be promoted with EU funds. "There must ...