Bitter gourd growers in Bago Region's Pyay Township are experiencing a decline in market demand due to poor transportation and diseases, leading to a decrease in price. The current political climate also plays a role in the logistics of exporting the vegetable from the region to Yangon. Despite the challenges, growing bitter gourd is relatively inexpensive in terms of land preparation and seed cultivation. The current market downturn is attributed to the specific issues faced this year, rather than an ongoing trend.