News

Blueberry is the fastest growing horticultural sector in South Africa

Fresh Blueberry
South Africa
Published Dec 2, 2021

Tridge summary

On Beanstalk.Global's monthly broadcasts, PMA Southern Africa and a panel of experts discuss key aspects of different types of fresh produce grown in South Africa and look at ways to expand existing markets and enter new ones. The focus of this month's broadcast was on the blueberry sector in South Africa.

Original content

The panel consisted of Wian Mouton from Fall Creek Farm & Nursery, Rouxan Jansen van Rensburg from Core Fruit, Louw Pienaar from BFAP and Elzette Schutte, manager of Berries ZA. Agricultural economist Louw Pienaar sees enormous potential in the South African blueberry sector as a driver of socio-economic development, especially for much-needed job growth and improvement of living conditions. Blueberries are the fastest growing horticultural product in South Africa and this sector has created more than 5,000 full-time jobs over the past five years. Blueberry cultivation is the largest within the South African soft fruit family, with a share of approximately 74% of the total acreage. The South African blueberry industry started in the 1970s in the Lydenburg district of Mpumalanga and in 1987 blueberry production reached the Western Cape. In 1992, the first recorded batch of blueberries, worth €9,780, was exported from South Africa to Zambia. In 2001 this value had risen to € 276,810 ...
Source: AGF
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