South African goat farmers are facing challenges such as drought, foot-and-mouth disease, and pressure from Peta, while also struggling with a shortage of goats for an increasingly demand-driven market. This demand, which surged during the COVID-19 pandemic, is driven by the meat's popularity among foreign residents and its scarcity in retail stores. Despite these challenges, the industry remains optimistic about its growth potential, with efforts being made to expand the trade market and attract more people to the industry.