In 2024, Brazil exported over $41 million worth of agricultural products to Kenya, marking a significant market opening for both countries. This move is aimed at diversifying Brazil's trade partnerships and strengthening its productive sector, while providing Kenya, with a population of 55 million, access to high-quality meats to meet its growing demand for animal protein. The process for Kenyan importers to begin trading beef and derivatives from Brazil involves obtaining necessary import licenses and conducting a risk assessment for each potential Brazilian exporter. This development represents one of 321 new business opportunities that Brazilian agribusiness has secured since 2023.