Brazil is the world's fourth-largest tilapia producer and has the highest growth potential, with tilapia farming increasing exponentially and exports growing by 78% in 2021 to USD 20.7 million. The industry, which started around 15 years ago, has attracted private investment and has the potential to expand due to the use of hydroelectric power plant reservoirs for fish farming. The sector is supported by federal tax exemptions and cooperation with Apex-Brasil for international promotion. Major buyers include the United States, Colombia, and China, and there is potential for growth in other markets. The quality, safety, and competitive pricing of Brazilian tilapia are highlighted, with large poultry exporters also investing in fish farming. Arab countries, already buying Brazilian poultry, are also potential markets for Brazilian tilapia due to its quality and safety.