Brazil is set to increase the cultivation area for wheat in the 2023/24 season, reaching 3.465 million hectares, a 5.1% increase from the previous season, due to favorable weather conditions, lower production costs, and competitive prices. This could result in a production of over 12 million tons, surpassing the previous harvest. The main producers, Paraná and Rio Grande do Sul, are expected to see a 4.5% and 5% increase in area, respectively. However, the quality of the crop could be affected by heavy rains during the harvest period. The article also discusses the impact of the conflict in Eastern Europe and the drought in Argentina on the global wheat market.