Brazilian beef eyes Japan, a market that pays more and demands quality

Published Nov 5, 2025

Tridge summary

Japan, which pays more for beef, may open its market to Brazil by the end of 2025, reinforcing exports and the image of the cattle industry.

Original content

Japan stands as one of the most coveted markets for beef. This is because the country usually pays a high value per ton of the protein and is among the top five buyers in the world. Currently, the Japanese pay US$ 7,000 per ton of beef, while the Brazilian average is around US$ 5,500 per ton. For Brazil, in addition to the better remuneration, a potential opening of the Japanese market could mean more opportunities for Brazilian beef. “It is a country that better remunerates the meat processing industry and the entire production chain,” evaluates Felipe Fabbri, coordinator of the market intelligence team at Scot Consultoria. The analyst explains that Japan generally buys beef from the United States and Australia, but given the high prices of the arroba in these countries, Brazil should come out ahead. “Today, the US arroba is close to US$ 100, while in Australia it ranges between US$ 65 and US$ 70. This higher cost has increased the price of beef for the Japanese market in the ...
Source: CanalRural

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