Brazil, the world's largest orange juice exporter, has seen a significant drop in orange juice futures prices, with a 50% decrease by the end of March this year. This is due to expectations of a rebound in Brazil's orange production, which had been affected by a drought. Despite this price drop, there is no indication of a rebound in global orange juice demand in the short term. The quality of orange juice has also declined due to sick trees producing more bitter fruits, and the lack of choice for producers has led to a decrease in retail demand for concentrated orange juice in the United States.