Brazilian poultry sector launches national brand for duck meat

Published Aug 24, 2021

Tridge summary

The Brazilian Association of Animal Protein (ABPA) and the Brazilian Agency for the Promotion of Exports and Investments (Apex-Brasil have introduced a new international brand for Brazilian duck meat. The initiative aims to boost exports, which totaled 3,500 tonnes and $9.2 million in 2020. The market for this new brand is primarily in Asia and the Middle East. Currently, around 45 companies are participating in the promotion and marketing of these sectorial brands.

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Original content

Brazil added duck meat as a nationally branded product, along with other world-renowned brands, such as Brazilian Chicken, Brazilian Pork, Brazilian Eggs and Brazilian Breeders. The decision was made by the Brazilian Association of Animal Protein (ABPA) and the Brazilian Agency for the Promotion of Exports and Investments (Apex-Brasil)."Duck meat produced in Brazil will have an international market that will join other world-renowned brands, such as Brazilian Chicken, Brazilian Pork, Brazilian Eggs and Brazilian Breeders”, says Ricardo Santin, president of ABPA.The new international brand under ABPA's management seeks to increase exports in the segment, which has increased its presence on the agenda of animal protein shipments in recent years. In 2020, the country exported 3,500 tonnes for $9.2 million, according to Agrostat (Brazilian Agribusiness Foreign Trade Statistics).According to ABPA, the premium markets for the Brazilian Duck brand are in countries in Asia and the Middle ...

Source: EuroMeat