China's demand for beef is anticipated to rise due to low per capita consumption, offering opportunities for beef producers in Brazil and the United States, according to JBS SA CEO, Gilberto Tomazoni. He notes that urbanization, increasing incomes, and changes in eating habits due to the pandemic will contribute to the rise in beef consumption. Despite being self-sufficient in chicken and pork, China's smaller beef industry requires more land and has a longer production cycle, making it reliant on imports. Tomazoni and BRF CEO Miguel Gularte are optimistic about a recovery in China's meat demand following the COVID-19 restrictions.