Sheep farmer Carlo Veeger expects lamb prices to rise due to the 'corona effect’ and increasing demand from Europe's growing Islamic population. Fewer sheep in Europe and Brexit-related issues are also contributing to the price increase. Despite these challenges, native Dutch people consume little lamb and mutton, with most Dutch lamb exported. The LTO is working to boost home-grown consumption by advocating for a structure to promote and tap into cash flows, and by suggesting a more prominent place for lamb in butchers and supermarkets. Shorter chains are seen as a solution, with Veeger successfully supplying lamb to consumers through Black-tailed Godwit.