British red meat and cheese showcased at US event

Buyers in the all-important US market will have the chance to sample red meat and cheese from the UK at an AHDB event in Miami this month, according to a press release from the marketing board. Around 50 key influencers have been invited to a reception on Wednesday, November 9, organised by AHDB’s export team to help boost shipments of beef, lamb, pork and cheese. The event is part of AHDB’s ongoing activity in the US to continue flying the flag for red meat and dairy to American consumers. It comes just weeks after the first shipment of British lamb arrived in the US, following an agreement by US authorities to amend the ‘small ruminant’ rule which prevented the export of lamb from the UK and other countries for more than 20 years. At next week’s reception, guests will be able to sample more than 20 British cheeses, as well as a selection of canapes before enjoying a carvery of pork, lamb and beef. AHDB’s butcher Martin Eccles will also be at the event for a butchery ...