Brussels, Belgium gives way to the lobbying of the dairy farmers

So far, over 435 thousand. Consumers signed a petition against the implementation of amendment 171 and thus stopping the censorship of plant-based products. Its assumptions are shocking, it assumes that food of plant origin cannot be sold even in recognizable packaging such as a carton of milk or a cube of vegetable margarine. It will not be able to be visually portrayed and judged as "evoking" or "imitating" dairy products - for example, an image of an "spinning" oat drink on the package. You won't even be able to showcase the scientifically proven climate impact by comparing a product's plant carbon footprint with its dairy counterpart - across all communications, including digital and social media. The prohibition is even intended to extend to describing plant-based foods, their taste or function by referring to familiar "dairy" terminology. For example, the use of phrases such as "is like milk", "creamy" or "buttery" to inform the consumer about the intended use, texture or ...