A Michigan food manufacturer, Tenera Grains, is advocating for increased state involvement in buckwheat production due to rising consumer demand for the grain. Founded by Claire Smith, a seventh-generation farmer, the company started growing buckwheat and teff as alternative crops and recently added a processing facility to dehull buckwheat, ensuring a 100% gluten-free end product. Smith argues for more investment in the middle of the supply chain to help farmers increase the value of their crops. Tenera Grains sells gluten-free products under the Teffola brand in the Midwest and online.