Bulgarian Minister of Agriculture and Food, Kiril Vatev, is focusing on enhancing the global market presence of Bulgarian rose oil, renowned for its high quality. The ministry aims to ensure adherence to the Rose Oil Law through increased inspections at purchase points and distilleries, in collaboration with various agencies. Efforts include the revival of a working group within the Advisory Council to revise the Rose Oil Law and formulate a sector strategy, tackling labor shortages and contractual challenges. The article also shares insights into the rose cultivation, processing, and export sectors, showcasing Bulgaria's significant role in the international market, especially in the USA and China.