The article highlights California's dominance in the global prune industry, contributing to about 40% of the world supply and over 90% of the US supply. The industry's success is underpinned by high agricultural standards, sustainable practices, and commitment to the environment and local communities. The California Prune Board represents growers and packers, promoting sustainable initiatives such as solar energy use, water conservation, and waste reduction. The industry also ensures fair wages and safe working conditions for employees. The article also mentions the industry's collaboration with leading universities and regulatory bodies to implement best practices and operate under strict environmental and health regulations. The California Prune Board will be participating in major international trade exhibitions to promote its products and sustainability efforts.