Since the beginning of the 2024-2025 cocoa season in Cameroon, producers have seen a significant increase in prices, ranging from CFA 3,500 to CFA 3,650 per kilogram. This is double the prices from the same period last year and higher than in Côte d’Ivoire and Ghana, the world's largest cocoa producers. This increase is due to the liberalization of cocoa and coffee marketing in Cameroon, which began in the late 1990s, allowing producers to negotiate their own prices and conduct group sales. The country's cocoa sector is emerging as an example of how market freedom can benefit farmers.