Animal rights groups are planning a large-scale campaign against dairy farming with a budget of 500,000 euros. The German Association of Dairy Farmers (MIV) has already warned its members about the upcoming actions, reports the agricultural website Farmer. Is the end coming for individual calf pens? On the LinkedIn platform, an animal rights organization announced that it is recruiting creative agencies to develop and implement the campaign in the first half of 2026. The project aims to attract the attention of national media and will be carried out not only on social media but also through posters and television commercials. Although the specific format of the campaign has not been determined, it is already clear that its "face" will be animal rights activist and influencer Malte Zirden. She has one million followers on Instagram and 1.4 million on TikTok, making her one of the most popular voices on social media on the topic. The Milk Industry Association (MIV) warns that during ...