The Director General of the Office of Quality Improvement, Processing and Development of the Aquatic Market of the Fisheries Organization of Iran, Issa Golshahi, addressed the discrepancy between the listed prices and the selling prices of canned fish in stores, stating that if there is an increase in the price of canned fish, the discounts will be reduced. However, he also mentioned that if the exchange rate decreases, import costs will decrease and prices will not increase. Golshahi also highlighted that the high nutritional value of canned fish justifies its higher price, but manufacturers are trying to keep prices low by pricing their products competitively, despite rising production costs.