There is an increasing consumer demand in the global market for food that is as natural as possible, with fewer additives. As a result, the demand for canned food is declining, especially in Europe. Consumers are shifting towards options that offer freshness, a cleaner taste, and less salt, sugar, or preservatives – even if these are generally more expensive. Overall, the market for canned food is still growing globally: by 2025, it will reach USD 109.5 billion, and by 2030, it could grow to 140 billion with an annual growth rate of 4.98%. However, the trend in Europe is different: the focus is on nutritional awareness, waste reduction, and eco-friendly packaging. European consumers are increasingly favoring clear-label, low-salt, low-sugar, or organic-certified canned foods. The growing demand for quick, healthy, easy-to-prepare meals associated with urban lifestyles is partly met by canned foods – but fresh or minimally processed foods may still be more attractive to consumers. ...