Cerrado Mineiro region ends road show in Italy with event at the Brazilian Embassy

Published Oct 9, 2024

Tridge summary

The Cerrado Mineiro Region (RCM) concluded its road show in Italy, aimed at promoting the RCM's Denomination of Origin (DO) seal and raising awareness of the brand. The event was attended by 75 participants, including importers, roasters, coffee shops, influencers, journalists, and coffee sector professionals. The Brazilian delegation highlighted the DO of coffees from Cerrado Mineiro and the work of producers to ensure product quality and authenticity. The road show, held between October 1st and 8th, passed through Milan, Florence, and Rome, and was supported by several cooperatives and associations.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The Cerrado Mineiro Region (RCM) concluded its road show in Italy on Tuesday, October 8, with an event at the Brazilian Embassy in Rome, aimed at the roasting industry. The trip was part of the campaign "The truth is traceable – promoting the authentic Cerrado Mineiro", with the aim of raising awareness of the brand and promoting the RCM's Denomination of Origin (DO) seal. Around 75 participants, including importers, roasters, coffee shops, influencers, journalists and professionals from the coffee sector, were present, representing both the Brazilian government and other countries. The event featured presentations by Vanusia Nogueira, executive director of the International Coffee Organization (ICO), Andrea Illy, president of Illycaffè, Alessandro Bucci, director of Illycaffè, and Renato Mosca, Brazilian ambassador. Representing the Federation of Coffee Growers of the Cerrado, Gláucio de Castro, president, and Juliano Tarabal, executive director, participated. The Brazilian ...

Source: NoticiasAgricolas