Spain, the largest citrus producer in the EU and the world's leading exporter, is experiencing a significant drop in yields, leading to a reduction in fruit available for the juice industry. This season's yield is expected to be down by nearly 30% due to adverse weather and the decision to leave oranges on the tree from the previous year's bountiful harvest. The province of Seville, which grows 44% of the region's sweet oranges, is experiencing a nearly 40% decrease. With Brazil leading the world in orange juice production and Europe not being self-sufficient in orange juice, there is potential for promoting sustainable production in Spain. The country's oranges, both for the fresh market and the juice industry, meet all European quality guarantees.