The article explains the significant increase in coffee prices globally, attributing the cause to a combination of factors, including extreme weather conditions such as frost in coffee-producing countries like Colombia and Vietnam, which have resulted in crop damage and reduced production. The damage to coffee trees takes several years to repair, exacerbating the problem. Other elements contributing to the price hike include logistical issues in shipping containers and high transport costs, as well as changes in the global market structure and consumption patterns. The situation is further aggravated by environmental challenges in Brazil's coffee plantations, with two-thirds of the trees injured, which is expected to result in a significant decrease in the country's Arabica crop in the next 12 years.