Challenges and opportunities for Thai plant-based foods businesses

The Thai consumer survey showed that the majority want to switch to consuming plant-based protein and other alternatives instead of meat protein. The higher price of such products compared to meat and difficulty in access due to limited distribution remain hurdles. People also have concerns about the high processing of these foods, making it an important factor in consumer decision-making. A survey of Thai consumers by Northstar / HarrisX research agency reveals the opinions of target groups regarding concerns about the consumption of alternative protein. Consumers were separated into 4 groups and their responses were as follows: Among people who want to consume plant-based foods such as nuts and seeds, more than processed food: - Alternative proteins are too expensive. - Alternative proteins are highly processed. - Alternative proteins are not available in general stores, that consumers can easily access. Southeast Asia regional director of Madre Brava, Chakchai Chomthongdee, ...