Challenges of digitalization in the Mexican mango industry

By Francisco Seva Rivadulla, international agri-food journalist. Digitalisation is becoming a very important aspect for the mango industry. For this reason, we have interviewed engineer Armando Gerstl, an agricultural consultant specialising in new technologies. According to the engineer, “consumers and international markets are increasingly aware of the concept of sustainability. Digitalisation allows for a more efficient use of resources, promoting a more sustainable mango from an economic, social and environmental point of view. The mango industry must be able to collect, process and analyse data to make strategic decisions, and this data processing is facilitated by digitalisation.” Our interviewee adds that “it is definitely a necessity, especially in these times when margins can be very low. Having control over all production costs in the field and at the packing plant makes the difference between being in or out of the market game. This process is essential to gain a ...