January beef exports experienced a significant decline in most Asian markets, with South Korea seeing a 36% drop in volume and a 52% drop in value. Japan also saw a decrease, albeit by 2%. China/Hong Kong's exports fell by 24%, despite the country removing COVID-related restrictions. However, the surge in COVID cases might explain the delayed demand. In contrast, Mexico reported a 20% increase in beef exports from January of the previous year. The US beef industry may face increased competition in Mexico, as the country has approved import requirements for Brazilian beef, marking the first time it has allowed Brazilian beef imports.